“The agency has evolved considerably over the last five years, but on the market, our name was still very much associated with technology. Our service offering has expanded, most notably with the addition of interactive marketing services that include design and brand strategy. The moment was right to assert our identity and our values,” explains TP1 founder Jan-Nicolas Vanderveken.
From now on, TP1 is extending its traditional service offerings to include interactive marketing: brand strategy, creation of multimedia and printed content, and the development of online and offline campaigns.
New brand image
TP1 gets involved at the intersection of many project elements. Acting as both facilitator and interlocutor, the TP1 team helps companies create and maintain dialogue with their clients.
“Our new image perfectly reflects our values. At the heart of our discussion: the human being and the relationships that we build with our clients and collaborators. From this idea, our new graphic signature was born. We have created a visual system based on these links, keeping it adaptable and flexible enough for us to have fun with it,” comments Patrick Williams, Creative Director, TP1.
Omnipresent in the new branding is the circle, which puts forth an inclusive and accessible image. The logo, a full red circle anchored by the TP1 name, exudes a strong and contemporary feel despite its simplicity.
In addition to presenting the important professional details, the business card replaces the traditional logo with various visual elements clustered into a solid and defined circle that represents the many interconnections that exist between beings, systems and the universe.
Lastly, the Informa font was carefully selected to express the balance between humans and machines, as well as the agency’s core philosophy. Thanks to Patrick Griffin and Rebecca Alaccari of Canada Type, a font development studio in Toronto, for this distinctive typeface. [December 17, 2010]
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