The product testing focus groups recently published on the Sony Ericsson YouTube channel have been hugely popular with the brand’s online fan base. The videos, recorded in the US, show a range of different demographics in small focus groups, being interviewed to see which smartphone was the easiest to use, a contest which the Sony Ericsson Xperia X10 won on all counts. Each one has been a big hit with the viewers of the channel, accumulating thousands of hits and views.

The videos cover a number of different user groups, such as toddlers, surfers and glam rockers. More notably however, the focus group of blonde models has become the most popular of all the videos, in which they are each asked to find the photo browsing function of their dedicated handset.

Ben Padley, Head of Digital and CRM at Sony Ericsson, said: "The product testing videos were a brilliant idea and clearly illustrate how well the Xperia X10 is designed to make handset navigation as swift and simple as possible."

"Having shared the videos across the Sony Ericsson Facebook and Twitter pages too, we anticipate that interest in the series will continue for some time."

As well as liking the Facebook page and subscribing to the YouTube channel, fans of Sony Ericsson can check out the Sony Ericsson Twitter feed, which is home to real-time updates regarding the brand and all of its products.

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