The videos cover a number of different user groups, such as toddlers, surfers and glam rockers. More notably however, the focus group of blonde models has become the most popular of all the videos, in which they are each asked to find the photo browsing function of their dedicated handset.
Ben Padley, Head of Digital and CRM at Sony Ericsson, said: "The product testing videos were a brilliant idea and clearly illustrate how well the Xperia X10 is designed to make handset navigation as swift and simple as possible."
"Having shared the videos across the Sony Ericsson Facebook and Twitter pages too, we anticipate that interest in the series will continue for some time."
As well as liking the Facebook page and subscribing to the YouTube channel, fans of Sony Ericsson can check out the Sony Ericsson Twitter feed, which is home to real-time updates regarding the brand and all of its products. [October 4, 2010]
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