Within marketing departments, operational teams responsible for creative content rely on digital asset management (DAM) tools such as Open Text’s Media Management solution to ingest, store and distribute rich media content. Interactive marketing teams, on the other hand, need to pull content from media libraries and make it available across multiple websites around the world or on microsites, digital signage or mobile devices. By providing tight integration between Media Management and Web Experience Management, Open Text gives marketing managers the ability to effortlessly take full advantage of rich media content.
"With a solid focus on integrating all the components of the ECM Suite, we are delivering the solutions our customers require to operate faster and with fewer disruptions," said Lubor Ptacek, Vice President of Product Marketing at Open Text. "Our commitment to delivering complete, powerful solutions to our customers has never been stronger and Open Tex Web Experience Management and Media Management are key pieces of that puzzle. By ensuring that these two solutions communicate directly, we help customers lower total cost of producing, distributing and monetizing digital media content across multiple channels.
Where in the past users might have had to manually export and import media files and meta data information, the new integration gives Web Experience Management users the ability to directly view assets stored in Open Text Media Management and publish them to the Web. Once placed on Web pages, content is automatically updated as changes are made.
This integration is especially valuable for large, dynamic Web sites with constant content ebb and flow on a global basis. Electronic Arts, for example, uses Open Text Media Management and Open Text Web Experience Management to maintain a central repository of broadcast commercials, print ads and Web content and distribute it via the Web to regional offices and affiliates around the world.
The world’s largest provider of WCM solutions, Open Text meets the needs of the global enterprise with Open Text Web Experience Management Earlier this year, Open Text introduced Media Management 7, an area of strategic investment, featuring a completely new user interface and powerful new process automation capabilities designed to help companies optimize media operations, improve business agility and increase control over digital media content. Together, Open Text delivers the industry’s most complete and compelling solutions for creative and online marketing teams. Both Web Experience Management and Media Management are key components of Open Text ECM Suite.
For more information on Open Text Web Experience Management, go to: http://tinyurl.com/23ydov4
For more information on Open Text Media Management, go to: [-http://tinyurl.com/29alcss]
The new integration between Web Experience Management and Open Text Media Management is available to customers now as part of Web Experience Management Extension Pack 1.2. [September 21, 2010]
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