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| DisplaySearch Reports Q2’06 Small/Medium Shipments of 435.4M Up 1% Q/Q and 28% Y/Y and Revenues of $5.0B Down 3% Q/Q and 2% Y/Y |
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DisplaySearch, an NPD Group company and the worldwide leader in display market research and consulting, has released its Quarterly Small/Medium Shipment and Forecast Report, a comprehensive examination of the small/medium display industry, which revealed Q2’06 shipments of 435.4M displays in 12 applications as shown in Table 1.
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Shipment volume was up 28% Y/Y as mobile phones, sub-displays, digital cameras, PDAs, portable DVDs, automotive monitors and other applications showed strong growth. MP3s by comparison were down 22% Q/Q and 7% Y/Y, a function of both saturation and the recent forward announcements by Apple and Microsoft of new models.
Table 1: Small/Medium Display Shipments, Share and Growth by Application
| Product | Units (M) | Share | Growth Q/Q | Growth Y/Y |
|---|
| Mobile Phone | 275.3 | 63.2% | 0% | 32% |
| Mobile Phone Sub Display | 60.7 | 13.9% | 4% | 31% |
| Digital Still Camera | 30.2 | 6.9% | 3% | 16% |
| MP3 | 15.5 | 3.6% | -22% | -7% |
| Amusement | 14.0 | 3.2% | -4% | 37% |
| PDA | 8.7 | 2.0% | 32% | 56% |
| Portable DVD Player | 7.2 | 1.7% | 25% | 22% |
| Electronic Viewfinder | 6.4 | 1.5% | -4% | -6% |
| Video Camera | 4.9 | 1.1% | 0% | -1% |
| Automobile Monitor | 3.9 | 0.9% | 10% | 20% |
| Multi Function Printer | 3.4 | 0.8% | 2% | -4% |
| Others | 5.2 | 1.2% | 70% | 175% |
| Total | 435.4 | 100.0% | 1% | 28% |
The report details display shipments by 39 suppliers and display purchases by over 100 product makers in terms of display technology, size, resolution, color and ASPs for seven-quarters. Value chains are included showing quarterly purchases and shipments between set makers and display makers, broken down by display technology and application.
Display revenues were $5.0B, down 3% Q/Q and 2% Y/Y due to the continued drop in ASPs. The leading small/medium display makers in terms of revenue were Sharp, Sanyo Epson, TMDisplay, Samsung SDI, and Samsung as shown in Table 2.
Table 2: Small/Medium Display Revenue, Share and Growth by Supplier
| Supplier | US$M | Share | Growth Q/Q | Growth Y/Y |
|---|
| Sharp | $799.6 | 16.0% | -17% | 3% |
| Sanyo Epson | $476.3 | 9.5% | -20% | -21% |
| TMDisplay | $475.5 | 9.5% | 1% | 14% |
| Samsung SDI | $438.4 | 8.8% | -5% | -17% |
| Samsung | $388.2 | 7.8% | 0% | 16% |
| Others | $2,421.5 | 48.4% | 6% | 0% |
| Total | $4,999.4 | 100.0% | -3% | -2% |
Sharp produces a-Si TFTs, p-Si TFTs and CSTN LCDs and leads in mobile phone, PDA, games and other displays. Sanyo Epson produces a-Si TFT, HTPS, p-Si TFT, MSTN and CSTN LCDs and was #2 by virtue of its strong position in mobile phones, multi-function printers and electronic viewfinders. TMDisplay produces a-Si TFTs and p-Si TFT LCDs was #1 in auto monitors, #4 in mobile phones and #1 in MP3s. Samsung SDI sells a-Si TFT (by purchasing cells) and produces MSTN, CSTN and PMOLEDs and was #3 in mobile phones and # 2 in subdisplays. Samsung produces a-Si and p-Si TFT LCDs and was #5 in mobile phones, #2 in PDAs and participated in automobile monitors, digital and video cameras, MP3s and others.
AMLCDs dominate shipment share by technology with a-Si at 35.6% and p-Si at 18.4%. STN has a strong total share of 41.3%, yet has been falling Q/Q. HTPS and LCOS are competing in electronic viewfinder market, where results were mixed. OLED displays are still in their infancy with PMOLEDs having a 3.5% share and growing, while AMOLED display makers struggle with yields.
Table 3: Small/Medium Shipments, Share and Growth by Technology
| Technology | Units(M) | Share | Growth Q/Q | Growth Y/Y |
|---|
| MSTN | 69.8 | 16.0% | -1% | 7% |
| CSTN | 110.2 | 25.3% | -5% | 8% |
| a-Si TFT LCD | 155.1 | 35.6% | 1% | 50% |
| LTPS TFT LCD | 80.1 | 18.4% | 7% | 58% |
| PMOLED | 15.2 | 3.5% | 45% | 12% |
| LTPS TFT OLED | 0.1 | 0.0% | 6% | 4475% |
| HTPS TFT LCD | 2.4 | 0.5% | -14% | 24% |
| LCOS | 2.5 | 0.6% | 24% | -17% |
| Total | 435.4 | 100.0% | 1% | 28% |
According to DisplaySearch Senior Vice President Barry Young, “Small/Medium display shipments reached their second highest quarter due to the Y/Y growth in most categories. Revenues remain stagnant due to the drop in ASPs, but we expect a strong second half with shipments and revenues up in both quarters. Previously, we erroneously reported that Opto Tech had stopped producing PMOLED displays and was seeking a buyer. Opto Tech does not expect to sell and should pick up production in the upcoming quarters.” [September 25, 2006]
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 Sleek Acer P224W Available Now with a Multimedia Dock
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