This has been driven primarily by its new ’Fit for Purpose’ market strategy and recent portfolio enhancements, new lead generation campaigns, and executing on plans to maximize on the company’s larger, combined, post-acquisition customer base. ADS’ underlying value proposition of delivering data networking solutions that are up to seven times more resilient, 20 times better performing, 40 percent more energy efficient and offer up to 50 percent better total cost of ownership- are also driving widespread interest among customers and industry analysts.
"Avaya is positioning data solutions to play a critical role in the company’s growth, focusing on a ’Fit for Purpose’ strategy that will resonate with customers who want to maximize their communications investments," said Zeus Kerravala, distinguished research fellow, Yankee Group. "Avaya is focused on delivering a strong data portfolio that provides ’no compromise’ reliability, scalability and efficiency. Enterprises should never have to compromise one aspect of network performance for another, and Avaya’s Data portfolio delivers all three."
"Our Fit for Purpose strategy is really resonating in the market. The ’one-size-fits-all’ approach to data networking is no longer a compelling business case," said Steve Bandrowczak, president, Avaya Data Solutions. "Customers are telling us they want unique solutions that are tailored and best-designed to support their specific communications requirements. Today’s CIOs are focused on saving money, driving new revenue streams, increasing the loyalty of their customers and creating competitive differentiation. Our go-to-market strategy is focused on addressing these needs with some of the most competitive products in the industry."
Earlier this year, Avaya announced key new data product innovations including new Ethernet routing solutions to help enterprises and data centers boost capacity and embrace Unified Communications (UC) and virtualization; high-density, performance and resilient network management solutions that can more effectively manage multi-user configurations, provisioning and troubleshooting; an advanced SIP gateway solution to more cost-effectively provide survivable voice services for branch locations; and an advanced Enterprise Class 802.11n wireless solution that easily and seamlessly extends UC applications to mobile users. Also this month, ADS launched a new WLAN solution to help customers maximize the value of their existing WLAN investments and upgrade to more powerful solutions via a simple software upload without the need for costly hardware replacements.
"Cutting-edge technology, including a whole new wave of products announced by ADS just this April right after being integrated into Avaya, continues to demonstrate to customers that the Avaya innovation machine continues unabated," Bandrowczak said.
ADS has experienced a strong uptake in both new and legacy business since being acquired in December 2009. This includes key wins in vertical markets for healthcare, finance, hospitality, education and city government networking. [August 4, 2010]
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