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The Opportunity Facebook Provides to Engage With Fans Is Too Important to Miss, Says Sony Ericsson

The opportunity to engage with customers of Sony Ericsson through Facebook is becoming more significant than ever, according to the global brand, as increasing numbers of people around the world join the social media site on a daily basis.

Following the recent announcement that the number of Facebook active users has reached the half billion mark, with an increase of 100 million in just the past six months, brands are able to reach out to their product users like never before. Figures from The Nielson Company reveal that Facebook is the social networking site of choice in the UK, US and Australia, amongst many others. Also, between June 2009 and June 2010 the average time a user spends on Facebook each month has increased by one hour twenty-eight minutes in the UK, one hour forty-three minutes in the US and two hours fifty-six minutes in Australia.

Social media provides the unique opportunity to engage fans and encourage them to participate in conversations about existing and future merchandise, product features, campaigns and brand values as well as the fans themselves. Sony Ericsson uses creative applications like the free online pinball game, Emusicon, as a way of giving something back to the fans who visit its Facebook page. The South African Wave and Emusicon computer pinball campaigns, as well as their regular mobile phone giveaway competitions, have helped Sony Ericsson gain nearly 100,000 new fans in the past four months.

Ben Padley, Head of Digital and CRM at Sony Ericsson, said: "Sony Ericsson has always been committed to engaging with users of its products and using Facebook as a unique conversation tool is invaluable. It is beneficial on both sides of the relationship for us to find out which products or features people are currently enjoying as well what attributes users would like to see applied to future phones and accessories. The internet pinball game, located on a tab on the Sony Ericsson Facebook page, has been very popular so far. It has helped to encourage more people to connect with us, meaning they can join the real-time dialogue about everything Sony Ericsson related."

 [August 2, 2010]


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  • PlayStation 3 Offers Supercomputer Performance at PC Pricing, iSuppli’s Teardown Analysis Reveals (November 17, 2006)
  • Sony Computer Entertainment America Unveils PLAYSTATION 3 to Hollywood’s Elite (November 9, 2006)
  • Sony Electronics Announces United States Creative Agency-of-Record (November 7, 2006)
  • Sony Announces PLAYSTATION Network Offers Unrestrained Community and Creativity (October 20, 2006)
  • Sony Announces Peripherals to Accompany Comprehensive PS3 Package (October 20, 2006)
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