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Mobile App Store Downloads to Reach 25 billion by 2015, Juniper Report finds

As network operators and vendors increasingly deploy their own dedicated app stores, a new Juniper Research report has found that the annual number of consumer-oriented handset downloads is expected to rise from less than 2.6 billion in 2009 to more than 25 billion in 2015.

According to the Mobile App Stores report, players across the mobile value chain are seeking to emulate Apple’s success with the App Store by launching own-brand storefronts, such as ‘Mobile Market’ from China Unicom, ‘Airtel App Central’ from Bharti and the ‘Apps & Games Shop’ on Vodafone 360. Furthermore, the transition to an app-centric environment has also benefited more established storefronts such as GetJar, which passed 1 billion downloads earlier this month.

However, the Juniper report cautioned that players seeking to launch app stores would need to demonstrate sufficient scale to be able to induce developers to provide them with unique content. As report author Dr Windsor Holden observed, “Apple has been able to achieve several billion downloads from a comparatively small handset base because customers are buying the iPhone for the apps. That’s not been the case with other handsets. So even if you have a subscriber base of tens of millions, your addressable market is a fraction of that - and spread across a variety of operating systems and handsets”.

The report also noted that freemium was becoming the prevalent business model, with publishers increasingly offering applications free at point of sale and subsequently monetising them via in-app billing of subscription-based services, upgrades to premium content or micropayments for virtual items.

A white paper exploring the challenges of an app store-centric ecosystem, ‘A World of Apps’ is available to download from the new Juniper Research website today. To explore the new functionality and features of the new site and to register for free whitepapers and blogs, please go to www.juniperresearch.com.

Further details of the study ‘Mobile App Stores: Business Models, Strategies & Market Segmentation 2010-2015’ can be downloaded from the Juniper website.

 [July 20, 2010]


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  • Mobile Ad Spend to Approach $40 billion Annually by 2018, Finds Juniper Research (October 22, 2013)
  • Mobile Smart Wearable Devices to be worth $19 Billion by 2018, Juniper Research finds (October 15, 2013)
  • More than 80% of Smartphones Remain Unprotected from Malware and Attacks, Juniper Research Finds (October 8, 2013)
  • Mobile Operators to Gain Almost $4bn by 2018 from Applying Analytics to Reduce Churn: Juniper Research Reports (October 7, 2013)
  • Ultra-Premium Smartphone Segment Market Share to Fall as Ultra-Low Sales Soar to Nearly 200M in 2018 (September 30, 2013)
  • 250 Million to Access Adult Content on their Mobile or Tablet by 2017, Juniper Research Report Finds (September 25, 2013)
  • Mobile Money Transfer Users to Approach 400mn by 2018, Juniper Research finds (September 18, 2013)
  • Smartphone-based fitness and mHealth Device Users to Approach 100 million by 2018, finds Juniper Research (September 11, 2013)
  • App-enabled Smart Wireless Accessories toGenerate Hardware & Service Revenues of Over $23 Billion by 2018 (September 10, 2013)
  • Harvesting “Big Data” Offers Network Operators a $9bn Cost Savings & Revenue Opportunity by 2018: Juniper Report (September 4, 2013)
  • Microsoft’s Purchase of Nokia’s Phone Business - Implications & Analysis from Juniper Research (September 3, 2013)
  • Smartphone Market to Fragment in Emerging Markets as New Players Capture 13% of Operating Systems share by 2018 (August 19, 2013)
  • Consumer Spend on Apps to Reach $75 Billion by 2017, as In-App Purchases Prevail (August 14, 2013)
  • Mobile Wireless Accessory Shipments to Approach 170 million by 2018, Finds Juniper Research (July 31, 2013)
  • Smartphone Shipments Reached 230m in Q2 2013, Mid-Range Devices Drive Growth: Juniper Research (July 29, 2013)
  • mHealth Monitoring Offers $36bn Global Healthcare Cost-savings Opportunity by 2018, Forecasts Juniper Research (July 17, 2013)
  • Mobile TV and Video Service Revenues to Approach $10 billion by 2017, Reports Juniper Research (July 8, 2013)
  • Over 160 Billion Consumer Apps to be Downloaded in 2017, Driven by Free-To-Play Games, Juniper Research Finds (July 1, 2013)
  • Mobile Commerce Transactions to Exceed $3.2 Trillion by 2017, Driven by Banking, Juniper Research Finds (June 19, 2013)
  • Mobile Operators to See 50% of their Data Traffic Transfer to Wi-Fi & Small Cell Networks this Year (June 12, 2013)
  • Mobile Ticketing Users to Approach 1bn by 2018, Juniper Research finds (June 10, 2013)
  • Micro Sensors and Components within Mobile Devices to Generate Almost $8 Billion by 2018 (May 30, 2013)
  • In-car App Market to be worth close to $1.2 billion within in five years (May 22, 2013)
  • Mobile TV & Video Viewers to Exceed 2bn by 2017, Juniper Research Finds (May 15, 2013)
  • Mobile Content Revenues Expected to Rise From More Than $40bn This Year to $65bn in 2016, Juniper Research Finds (May 8, 2013)
  • 4G LTE to Account for Over $1 trillion in Operator Service Revenues over the Next Five Years (May 2, 2013)
  • Smartphone and Tablet Game Downloads to Triple, exceeding 64bn by 2017, Juniper Research Finds (April 25, 2013)
  • Mobile Devices to Generate Data Traffic Equivalent to 42 Quadrillion Tweets by 2017, at Over 90,000 PB (April 10, 2013)
  • Mobile Operator Share of Content Market Plummets, But Direct Carrier Billing Offers $13bn Revenue Opportunity by 2017 (March 7, 2013)
  • Mobile Operator Share of Content Market Plummets, But Direct Carrier Billing Offers $13bn Revenue Opportunity by 2017 (March 6, 2013)
  • Mobile Video Calling Users to Exceed 160 Million by 2017 Finds New Juniper Research Report (February 5, 2013)
  • Retailers to Spend $55bn Annually on Mobile Marketing by 2015, Juniper Report Finds (January 24, 2013)
  • Mobile Wearable Devices & Smart Glasses to reach Sales of almost 70 million by 2017, finds Juniper Research (January 16, 2013)
  • Mobile Banking Users to Exceed 1 billion in 2017, Representing 15% of Global Mobile Subscribers (January 9, 2013)
  • Mobile VoIP Users to Reach 1 Billion by 2017, or One in Seven Mobile Subscribers (December 13, 2012)
  • Top Ten Wireless Predictions for 2013 (December 11, 2012)
  • Mobile NFC Growth Forecast Scaled Back to $110bn in Transactions by 2017 as iPhone 5 Omits Chipset (December 5, 2012)
  • Embedded Consumer Electronics Device Revenues to Double in the Next Two Years Reaching $6.4bn in 2014 (November 27, 2012)
  • Mobile Data Roamers to Generate Over $35bn in Revenues by 2017, Representing 40% of Roaming Revenues (November 20, 2012)
  • Mobile Coupon Users to Rise by 30% in 2013 as Coupon Apps Hit Social Networks, Says Juniper Research (November 14, 2012)
  • M2M Market to Reach 400 million Units by 2017 Led by Consumer Electronics and Telematics (October 25, 2012)
  • 80bn New Rich Mobile Messages to be Sent Annually by 2017, as Operators Answer OTT Services (October 22, 2012)
  • Mobile Shopper Numbers to Increase by 50% in Two Years, Juniper Report Finds (October 9, 2012)
  • Mobile Roaming Revenues to Exceed $80bn by 2017, Driven by Data Roaming Usage (October 3, 2012)
  • Malware Incidents Forecast to Increase as 95% of Smartphones Unprotected with Security Software (September 25, 2012)
  • Mobile Ad Spend on Web Search to Reach $12bn by 2017 Driven by High-Usage Tablets Says Juniper (September 18, 2012)
  • Mobile Messaging Traffic to Nearly Double over Next Five Years, Driven by IM says Juniper Research (September 13, 2012)
  • Smart Healthcare & Fitness Wireless Accessories to Reach 54m in Unit Sales by 2017 (September 6, 2012)
  • Over 2.5 billion Mobile Augmented Reality Apps to Be Installed Per Annum by 2017, Juniper Finds (August 30, 2012)
  • Mobile Messaging Adspend to Reach $7.4bn by 2017, Driven By Increased Use of Location-Based Ads (August 20, 2012)
  • Mobile Payments to Reach $1.3tn Annually by 2017, as NFC and Physical Goods Sales Accelerate (August 15, 2012)
  • Mobile Transactions to Hit $730bn by 2017 as Real-World Purchases Soar, Juniper Report Finds (August 8, 2012)
  • Security Issues to Escalate as 350m Employees to Use Personal Mobile Devices at work by 2014 (August 6, 2012)
  • Internet Connected TVs to Reach 650m by 2017, Driven by Smart Home Entertainment Services (August 1, 2012)
  • Strong Sales of Galaxy S3 Helps Extend Samsung’s Lead over Apple in Smartphone Market Says Juniper (July 27, 2012)
  • NFC Mobile Payments set to Exceed $180bn Worldwide by 2017 as NFC Becomes Standard (July 23, 2012)
  • Mobile Search & Discovery Market to Generate $15bn by 2017, Driven by High-Value Clicks (July 19, 2012)
  • Smart Wireless Accessory Market to Surpass Sales of 100m Units by 2017 as App Ecosystem Matures (July 12, 2012)
  • Betting on Sportsbooks and Exchanges Benefit from Mobile and Tablet Trend, Reaching $45BN by 2017 (July 10, 2012)
  • In-App Mobile Advertising Spend to Top $7bn in Three Years, New Juniper Report Finds (July 3, 2012)
  • Opportunity for Smartphone Industry to Save 30 Million Tonnes In Emissions Over 5 Years Says Juniper (June 27, 2012)
  • Smart Home Revenues to reach almost $60bn by 2017, Driven by Connected Entertainment (June 20, 2012)
  • Juniper’s Future Mobile Award Winners for Mobile Entertainment Unveiled (June 18, 2012)
  • Games and Infotainment to Drive Mobile Entertainment Revenues to $65bn by 2016, Juniper Report finds (June 13, 2012)
  • Mobile Adult Video Users to Triple on Tablet Devices by 2015 (June 11, 2012)
  • Small Cells and WiFi Solutions to Take Nearly 60% of Mobile Traffic Over Next 5 Years, Juniper Finds (June 7, 2012)
  • More than 1 in 4 Mobile Users in the US and Western Europe will pay in-store using NFC by 2017 (May 30, 2012)
  • Billing Error and Fraud could cost Operators nearly $300bn annually by 2016, Juniper Report Finds (May 16, 2012)
  • Intelligent Vehicles to Return Revenues of Over $14bn by 2016 as Service Providers Enter New Markets (May 14, 2012)
  • 240 million Mobile Smartphone Users to Stream TV Services by 2014 (May 8, 2012)
  • Mobile Adult Subscription Revenues to Reach Almost $1 billion by 2015 (May 2, 2012)
  • Samsung No.1 Smartphone Brand Again in Q1, But Apple Still Making More Money says Juniper Research (May 1, 2012)
  • Future Mobile Augmented Reality and Location Services to be Powered by 4 billion MEMS Sensors by 2016e (April 30, 2012)
  • Money Transferred Domestically Between Mobile Phones to Reach 340m by 2016 (April 16, 2012)
  • Tablets & Ultrabooks to Drive Mobile Computing Shipments to Over 590 Million by 2016 Says Juniper Research (April 12, 2012)
  • Mobile Industry Lost over $58 billion in Revenue in 2011 due to Inadequate Billing Systems (March 28, 2012)
  • Mobile Commerce Market set to accelerate with NFC facilitating $74bn transactions by 2015 (March 8, 2012)
  • A new report from Juniper Research finds that growing user satisfaction with mobile TV on tablets will push average monthly viewing times to 186 minutes per month in 2014 (March 7, 2012)
  • Mobile banking service adoption to reach over half a billion users by 2013 despite economic downturn (January 18, 2012)
  • Mobile Coupon Redemption Rates to Reach 8% Globally by 2016 as North American and Western European Users get Onboard (January 6, 2012)
  • Top Ten Wireless Predictions for 2012 from Juniper Research (December 12, 2011)
  • International Remittances Sent via Mobile Handsets to Reach $55 billion in 2016 as Service Use Rises Across Key Migration Corridors (December 8, 2011)
  • LTE Mobile Broadband Subscribers to Reach Almost 430m by 2016 but Will Only Represent 6% of Subscribers Globally (November 22, 2011)
  • Mobile Shopping Creates a $15bn Opportunity for Retail Marketing and Advertising in 2012 (November 8, 2011)
  • Samsung No.1 in Smartphone Market, but Apple will bite back says Juniper Research (November 1, 2011)
  • Mobile Coupon Redemption Values to Exceed $43bn Globally by 2016, Driven by Better Targeting and Mobile Apps (November 1, 2011)
  • Social Virtual Goods Revenues Generated via Mobile Devices to Reach $3bn in 2011 Rising to $4.6bn in 2016 (October 25, 2011)
  • Smartphone Apps to Dominate Mobile VoIP by 2016, Representing Close to 80% of 640m mVoIP in 2016, Finds New Juniper Research Report (October 19, 2011)
  • eNewspaper Sales to Tablets, eReaders & Smartphones to Hit $1.1 bn by 2016, but Publishers Face Funding Gap as Print Circulations Tumble (October 13, 2011)
  • Tablet Shipments to Reach 253m by 2016 as New Vendors Converge on Sector, Says Analyst Report by Juniper Research (September 21, 2011)
  • Touchscreen-Only Smartphone Shipments to Surpass 700 Million in 2016 Says Juniper Research (August 30, 2011)
  • Mobile Video Calling Users to Exceed 130 Million by 2016 Finds New Juniper Research Report (August 16, 2011)
  • Mobile Security Software Revenues to Increase Six Fold to $3.7bn by 2016, Driven by the Business Demand, Finds Juniper Research (August 10, 2011)
  • Mobile Network Operators Face Seven Fold Increase in Data Delivery Costs, Rising to $370bn by 2016, Juniper Research warns (August 2, 2011)
  • M2M (Machine-to-Machine) Roll Outs Supported by Smart Metering as Market Reaches over 400m Connected Devices by 2016 (July 28, 2011)
  • Smartphone Shipments to Reach One Billion Annually By 2016, Growing By More Than 230%, Says Juniper Research (July 21, 2011)
  • Mobile Cloud Enterprise Revenues to Reach $39 bn by 2016 as Operators Roll Out Unified Communications Offerings, Juniper Research finds (July 14, 2011)
  • 500 million people worldwide to use their mobiles as metro and bus tickets by 2015, says new Juniper report (April 27, 2011)
  • Mobile Entertainment Market to Grow by 15% in 2011 Despite Global Economic Uncertainty (April 7, 2011)
  • Mobile Devices to Generate Data Traffic Equivalent to 18 Billion Movie Downloads by 2015, at Over 14,000 Petabytes, According to Juniper Research (April 1, 2011)
  • Mobiles to Become Tickets as 1 in 8 Mobile Users Expected to Use Mobile Ticketing by 2015 says New Juniper Report (March 11, 2011)
  • Mobile Entertainment Service Revenues to Reach $54 billion by 2015 (March 4, 2011)
  • Mobile Augmented Reality to Generate 1.4 billion Downloads by 2015 (March 4, 2011)
  • Mobile Music Revenues to Reach $5.5 Billion by 2015 (February 23, 2011)
  • Active Users of Mobile Money Services to Double in the Next 2 Years, Exceeding 200 Million Worldwide by 2013 (February 10, 2011)
  • Global Tablet Device Shipments to Exceed 80 million annually by 2015, says Juniper Research, led by US and European Sales (October 29, 2010)
  • Mobile Banking Services to Generate Almost 90 Billion Text Messages per Year by 2015, up From 30 Billion This Year, According to Juniper Research (August 18, 2010)
  • Dedicated Mobile TV Networks Face Uncertain Future, Reaching only 5% of 190m paid mobile TV Users by 2013, Juniper Report finds (August 3, 2010)
  • Mobile commerce market to be driven by mobile ticketing growth, exceeding $100bn transactions within 2 years, according to new Juniper Research study (July 23, 2010)
  • New Consumer Electronics Players Entering Smartphone Market this Year to Account for over 26 million Units by 2015 finds Juniper Research (July 22, 2010)
  • Mobile Banking Usage to Double in the Next Three Years Reaching 400M People by 2013, Says New Juniper Research Report (June 23, 2010)
  • Mobile VoIP users to exceed 100 million by 2012 finds new Juniper Research report (May 28, 2010)
  • Mobile Payments Market to Quadruple by 2014, Reaching $630bn in Value, Accounting for Around 5% of Ecommerce Retail Sales (May 5, 2010)
  • Web 2.0 Mobile Revenues to Reach $18.9 billion by 2014, driven by Presence and Social Web, says Juniper Research (March 17, 2010)
  • Mobile Retail Market to Exceed $12 Billion by 2014, Driven by One-to-One Marketing and Smartphone Adoption, Juniper Report Finds (March 9, 2010)
  • Mobile Cloud Application Revenues To Hit $9.5 billion by 2014 (January 27, 2010)
  • Number of Embedded Mobile & M2M Connected Devices to Rise to 412 Million Globally by 2014, says Juniper Research (January 20, 2010)
  • Number of Mobile Devices with Third Party Security Installed to Rise to 77 Million Globally by 2014, Says Juniper Research (January 12, 2010)
  • Augmented Reality on the Mobile to Generate $732 Million by 2014, Driven by Mobile Apps and Mobile Advertising, Says Juniper Research (November 25, 2009)
  • Over Half a Billion People to Use Mobile Money Transfer Services by 2014, According to Juniper Research (October 22, 2009)
  • Sharp Increase in Mobile Internet Adspend Expected, with Revenues Approaching $2bn by 2014, According to New Juniper Research Report (August 26, 2009)
  • Low-Cost Handsets to Account for over Half of all Mobile phones by 2014, as Consumer Demand Polarises, according to Juniper Research (August 12, 2009)
  • WiMAX Broadband Subscribers to Approach 50 million by 2014 Driven by Underserved Markets, says Juniper Research (July 30, 2009)
  • Over 100 million LTE Mobile Broadband Subscribers by 2014 According to Juniper Research (July 8, 2009)
  • 223 million Smartphones to be Shipped with Open Source Operating Systems by 2014, according to Juniper Research (July 3, 2009)
  • Person-to-person (P2P) mobile messaging to reach $106bn by 2014, but revenues to decline in some sectors, warns Juniper Research (April 23, 2009)
  • Recession to Cut Mobile Entertainment Growth by Nearly $13 Billion Over Next Five Years, Warns Juniper Research (April 8, 2009)
  • Global Recession Causes Mobile Entertainment Growth to Decline to 7% p.a. in Worst Case Scenario, Warns Juniper Report (March 3, 2009)
  • Mobile Music Revenues to Reach $14.6bn by 2013 Despite Fall in Ringtone Sales, Juniper Research Report Says (February 24, 2009)
  • Resilient Mobile Adult Content Market to Reach $5bn by 2013, Driven by Video Chat Services (December 11, 2008)
  • 700m Mobile Phone Users to have Near Field Communications (NFC) Phones Within 5 Years (September 11, 2008)
  • Juniper Research Forecasts Total Mobile Payments to Grow Nearly Ten Fold by 2013 (September 4, 2008)
  • Google Wins Gold in the Future Mobile Awards for their Contribution to Mobile Search (August 20, 2008)
  • Juniper Research forecasts Mobile Money Transfers Opportunity for Service Providers to exceed $5bn by 2013 (August 13, 2008)
  • More than 2bn Mobile Users Will Have Bought Digital Goods With Their Phones by 2013, According to Juniper Research (August 7, 2008)
  • Juniper Research Forecasts Indian Sub Continent Mobile Data Revenues to Hit $8.3 Billion by 2013, Driven by Music, Games and Browsing (July 24, 2008)
  • Mobile Ticketing Goes Mainstream, With Over 2.6 Billion Mobile Tickets Set to Be Delivered by 2011, According to Juniper Research (March 10, 2008)
  • Asia to Dominate Mobile WiMAX Market With Over 50% of Subscribers by 2013 (January 17, 2008)
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