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"Qualcomm is introducing a powerful platform to enable a new class of mobile user interface - one that has the potential to change the way we experience and interact with the environment around us," said Jay Wright, director of business development for Qualcomm. "The Application Developer Challenge is our way of spurring this next wave of innovation, and we are excited to see what developers will create."
Vision-based augmented reality enables mobile applications that merge reality and cyberspace, giving consumers a compelling new interface to the world. For developers, the opportunities provided by augmented reality are opening new markets and extending others, including:
- Immersive reality gaming that allows 3D game experiences to occur on real world surfaces
- Innovative new media and marketing experiences that enable traditional print media and product packaging to come alive
- Informational applications that turn complicated instructions and diagrams into interactive tools for tasks such as setting up a new home entertainment system, assembling furniture or changing the oil in your car
Qualcomm’s Augmented Reality Application Developer Challenge will commence in Fall 2010 when the SDK is made available for public download. Detailed rules, eligibility criteria and other applicable requirements/conditions for the Challenge will be announced at a later date. Application submissions are scheduled to commence in November 2010 and be accepted through January 7, 2011. From the pool of submitted applications, three winners will be announced at Mobile World Congress 2011 to win cash prizes of $125,000 for first place, $50,000 for second place, and $25,000 for third place.
Additional details on Qualcomm’s Augmented Reality Application Developer Challenge, candidate eligibility and submission guidelines are available at www.qdevnet.com/ar. [July 5, 2010]
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