"Shorts in the City is a first in Canada for serialized content, a wide multi-screen and multi-platform release," commented Claude Galipeau, SVP & GM Digital Media, Rogers Media. "We plan to release the video first on the web and mobile, and then migrate some titles to TV and the Rogers On Demand VOD platform. The content will be available on a range of Rogers brands including Citytv.com, Sportsnet.ca, RogersonDemand.com, Flare.com, Macleans.ca, and Louloumagazine.com. An iPhone application, launching today, is available exclusively to Rogers and Fido customers. The programming will also be available on a new iPad application when it is launched in Canada."
Nissan Canada partnered with Rogers Media on this initiative and will integrate their ads within the programming. "Nissan Canada is proud to partner with Rogers to present "Shorts in the City". Our mission at Nissan Canada is to fuse the most advanced technology and design to make great cars," said Mark McDade, Director, Marketing, Nissan Canada. "At the heart of the "Shorts in the City" program is a unique entertainment experience that puts viewers in the driver’s seat as to when and where they enjoy this content."
A national advertising campaign promoting "Shorts in the City" starts Tuesday, May 25th. Over the course of the summer, "Shorts in the City" will be announcing the release of new and exclusive shows coming to this multi-screen schedule, including "Prom Queen 3: The Homecoming" and "The Booth". [May 26, 2010]
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