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DisplaySearch Analysts : Your Next Textbook is an Apple iPad

On March 30, Seton Hill University in Greensburg, Pennsylvania announced that all students will receive a 13″ MacBook laptop and an iPad. Seton Hill is not the only university embracing the iPad: George Fox University in Newberg, Oregon will offer incoming freshmen a choice of a new MacBook or the iPad.

Last fall, Princeton University conducted a pilot program, giving Amazon Kindles to 50 students. Early feedback indicated that many “were dissatisfied and uncomfortable with the devices.” Complaints centered around the inability of the device to function in many of the same ways that students interact with textbooks, including bookmarking pages, highlighting text, affixing sticky notes or other marks. Many of these same complaints would certainly apply to Apple’s iPad. So, why is Seton Hill giving iPads to incoming students?

According to the university, it is “training students of all learning styles and abilities to be better researchers, better at compiling and organizing data, and better at publishing and presenting information,” but, unlike Princeton, there is no indication that Seton Hill will use iPads as replacements for textbooks; rather, they will supplement and enhance existing class material.

In fact, there are currently only a very limited number of textbooks available in digital format due, in large part, to the challenges of converting non-text material (charts, graphs, mathematical formulas, etc.) into electronic format. One company that is at the forefront of this challenge is ScrollMotion, which develops applications for interactive texts, and is developing iPad offerings. ScrollMotion said the products would allow for notations, audio notes and an interactive glossary. Other companies engaged in converting textbooks to iPad-friendly formats include Inkling, CourseSmart, Textbooks.com and Etext.net.

Certainly iPads and other slates using TFT LCDs provide a more robust platform for developing the potential of electronic textbooks than devices with monochrome electrophoretic displays due to the ability to show full color, video, and other graphics. However, the question remains whether students will embrace the electronic format, as students (at least the good ones) read for long periods of time, and reading even the best TFT LCD for a long period of time will cause more eyestrain than reading printed text.

So, how are flat panel makers, touch screen developers, and slate brands planning to tackle this hurdle? This and other questions will be addressed at the SID DisplaySearch Business Conference, taking place on May 24 in Seattle.

 [April 21, 2010]


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  • Smart Phone and Tablet PC Demand Drives Wide-Viewing Angle Display Technologies, led by IPS and FFS (May 13, 2011)
  • Smart Phone and Tablet PC Demand Drives Wide-Viewing Angle Display Technologies, led by IPS and FFS (May 12, 2011)
  • Flat Panel TV Owners Likely To Own More TVs, Regardless of Country (May 5, 2011)
  • 2011 Flat Panel TV Growth to be Half that of 2010; Growth Shifting to Emerging Markets (May 3, 2011)
  • TV Applications to Dominate LED Demand through 2013, then LED Lighting Will Take Over in 2014 (April 29, 2011)
  • Connected TVs Forecast to Exceed 123M Units in 2014 (April 27, 2011)
  • DisplaySearch Study Reveals Consumers are Replacing TVs Faster than Ever (April 26, 2011)
  • Mobile Phone Display Revenues Forecast to Grow 47% in 2011, Reaching $22.4 Billion in 2012 (April 21, 2011)
  • Mobile PC Shipment Growth to Slow Down in 2011, but Market Set for Mid to Long Term Push (April 14, 2011)
  • LG Electronics, TCL, Hisense, Skyworth and Vizio Forecast to Show Double-Digit LCD TV Production Growth from Q1’11 to Q2’11 (April 8, 2011)
  • Touch Screens in Tablet PCs Forecast to Reach 60M in 2011 (March 15, 2011)
  • iPad Shipments Propel Apple Past HP to Top Mobile PC Position (February 18, 2011)
  • Global LCD TV Market to Grow 31% in 2010, Slowing to 13% in 2011 (January 4, 2011)
  • “iPad Effect” Continues, As Apple Gains Market Share in Developed Regions (December 7, 2010)
  • Next Gen Smart Phones Driving Demand for Larger, Higher-Resolution Displays (November 5, 2010)
  • While 3D TV Captures Consumer Attention, the Industry Tunes Into Connected TV (October 19, 2010)
  • 3D TV Not Growing as Fast as TV Makers Expected in 2010, but Will Become Mainstream by 2014, with 90 Million+ Shipments (October 14, 2010)
  • Touch Screens for Mini-Note/Slate PCs Forecast to Reach 122M by 2016 (October 6, 2010)
  • iPad Leads the Tablet PC Charge as Mini-Note Shipments Plummet (October 1, 2010)
  • Touch Displays in Smart Phones Spur Demand for Larger Screen Sizes (August 12, 2010)
  • 3D TV Shipments Expected to Reach 3.4M in 2010 and 42.9M in 2014 (July 29, 2010)
  • Key Component Shortages Limiting Growth of LED Backlight Units for LCD TVs (July 23, 2010)
  • Connected TVs Shipments Surge, With Forecasted Growth to 119 Million in 2014 (July 21, 2010)
  • Touch Screen Module Revenue Forecast to Reach $14B by 2016 (July 2, 2010)
  • Total LCD TV Shipments to Grow to 188M Units in 2010, to Surpass 260M Units by 2014 (June 30, 2010)
  • Notebook Market Revenue Grows 1.7% in Q1’10 Despite a 2.3% Drop in Unit Volume (June 16, 2010)
  • Slim LED-Backlit Notebooks Rapidly Gain Market Share (June 10, 2010)
  • Touch Screen Shipments Pass 600 Million in 2009, Up 29% Y/Y (May 21, 2010)
  • Strong Growth in Mobile Phone Display Shipments in Q4 Pushes 2009 into Positive Growth (May 7, 2010)
  • Pocket Projector Shipment Forecast to Reach 142M Units by 2018, DisplaySearch Reports (April 29, 2010)
  • E-book Popularity Drives Electronic Paper Display (EPD) Shipments to 417% Y/Y Growth (April 14, 2010)
  • Notebook, Netbook and Slate PC Demand Expected to Propel Portable PC Market to 26% Y/Y Growth in 2010 (April 7, 2010)
  • TV Manufacturers Continue to Breathe New Life into TV Market (April 6, 2010)
  • Notebook, Netbook and Slate PC Demand Expected to Propel Portable PC Market to 26% Y/Y Growth in 2010 (April 6, 2010)
  • TV Demand Outlook Improves; Revenues to Resume Growth in 2010 (December 30, 2009)
  • Mini-Note (Netbook) Shipments Grow 103% Y/Y in 2009; Revenues Up 72% (December 24, 2009)
  • Mobile Phone Displays Benefit from Emerging Markets; Units up 30% Q/Q in Q2’09 India and China Driving Growth; Nearly Three-fourths of Handset Displays are Active Matrix (November 25, 2009)
  • All-in-One PCs Moving to Capitalize on Windows 7, Including Touch Interfaces (October 23, 2009)
  • DisplaySearch Forecasts Flat Panel Display Industry Recovery in 2010 (October 20, 2009)
  • As Mini-Note (Netbook) Shipments Grow, Notebook Market Revenue Declines (October 13, 2009)
  • Mini-Note (Netbook) Shipments Grow at Twice the Rate of Notebook PCs in Q2’09 (September 1, 2009)
  • Large-Area TFT LCD Shipments Continued to Increase in July, Reaching 49.2 Million, Even as Prices Continue to Rise, DisplaySearch Reports (August 27, 2009)
  • DisplaySearch Forecasts Segment Improvement Due to Smart Phones, Video Capability Demands and China Market (August 6, 2009)
  • LED Backlight Penetration Rate in LCD TVs Expected to Grow to 40% in 2013 and Surpass CCFL Backlights in 2014; 100% of Notebooks Forecast to have LED Backlights by 2012 (July 30, 2009)
  • Touch Screen Module Revenues Forecast to Reach $9B by 2015 (May 20, 2009)
  • Mini-Note Penetration Nears 20% in Q1’09, Dominated by Acer; HP Extends Lead in Notebook PCs Overall (May 18, 2009)
  • Worldwide OLED Revenues Forecast to Reach $5.5B by 2015 on Strong AMOLED Growth; Samsung #1 in OLED Shipments, Passing RiTdisplay (April 24, 2009)
  • DisplaySearch Unveils Final Agenda for 11th Annual USFPD Conference (February 20, 2009)
  • Preliminary Q4’08 North America TV Results Show LCD TV Shipments Declined Y/Y for the First Time, Falling 2% Amid Economic Woes (February 13, 2009)
  • DisplaySearch Lowers 2009-2010 Digital Signage/Large Format Commercial Display Forecast, But Category Still Expected to Grow Rapidly (January 26, 2009)
  • Green is the Next Wave in Flat Panel Displays; DisplaySearch Reports Half of Mainstream Panels Will Be Green by 2011 (January 19, 2009)
  • Large-Area TFT LCD November Revenues Fall to $3.8 Billion (December 26, 2008)
  • Strong Mini-Note (Netbook) Shipments Buoy Notebook PC Market in Q3’08; Tier One Product Launches Propel Growth (December 9, 2008)
  • Slowing Mobile Phone Market Weakening Demand for Displays (November 13, 2008)
  • DisplaySearch Provides Sneak Preview of Holiday Shopping Season and How State of the US Economy Could Affect Sales (November 4, 2008)
  • Flat Panel Shipment Growth May Slow Over the Long Term, DisplaySearch Reports (October 23, 2008)
  • Notebook PC Shipment Outlook Positive, Volume Up in Q2’08 and Strong Through 2009 (October 17, 2008)
  • North America TV Shipments Surge 28% Y/Y in Q2’08; Samsung Achieves Record Share (August 15, 2008)
  • TFT LCD Manufacturing Equipment Sales Up 58% to $13B in 2008, According to DisplaySearch (July 21, 2008)
  • OLED TV and Mini-Note Panels Will Grow the Most, Says DisplaySearch (July 15, 2008)
  • China to Outpace North America to Become the World’s Second Largest Market for Flat Panel Monitors by 2011 (July 9, 2008)
  • HP Maintains 20% World-Wide Notebook PC Market Share in Q1’08; Gains Share on Rivals in 5 of 6 Regions (July 1, 2008)
  • Higher Resolution and Internet Capabilities Will Be Essential for Continued TV Market Growth in 2009 & Beyond (June 19, 2008)
  • HP Maintains Dominance of Notebook PC Market in Q1’08; Dell Recaptures #2 Spot from Acer; Sony Slips to #9 (June 16, 2008)
  • European TV Market Forecasted to Grow 28% by 2012, According to DisplaySearch (June 16, 2008)
  • The Worldwide Market for 100/120Hz TVs to Grow from 3.6 Million in 2007 to an Estimated 39.3 Million in 2012 (May 19, 2008)
  • Touch Panel Market to Reach $3.3 Billion by 2015: New DisplaySearch Report Analyzes Fast Growing Area (May 9, 2008)
  • Samsung Reclaims Top LCD TV Share in North America; Vizio Overtakes Sony For #2 in Total Flat Panel Share (May 8, 2008)
  • Q1’08 Large-Area LCD-TV Panel Shipments Grow 69% Y/Y to 25.1M Units (May 1, 2008)
  • DisplaySearch Announces Final Agenda for its Upcoming Digital Signage Conference (May 1, 2008)
  • DisplaySearch Sees Expanded Growth for OLED Displays Reaching over US$3.1B by 2012 (April 15, 2008)
  • Impact of the US Economy on the TV Supply Chain and Commoditization Are Among Hot Topics at DisplaySearch’s Upcoming TV Supply Chain Conference (April 8, 2008)
  • Beijing Olympic Games Will Drive China FPD TV Market to 17M units in 2008; LCD TV Shipments Will Surpass CRT TV in 2009 in China (March 26, 2008)
  • HP Continues to Dominate Notebook PC Market on Consumer Strength; Acer Overtakes Dell for #2 (March 6, 2008)
  • Small and Medium Touch Displays Could Reach $1 Billion Annually (February 15, 2008)
  • North America Over 80% of Market with Toshiba Dominating Standalone Players through Aggressive Pricing (January 23, 2008)
  • DisplaySearch Expects Sales of TFT LCD Manufacturing Equipment to Jump 40% to $11.6 Billion in 2008 (January 16, 2008)
  • Wintek #1 in Q3’07 Mobile Phone Main Display Shipments for First Time; Samsung SDI Falls to #2 with Sharp #3 (December 28, 2007)
  • Wintek #1 in Q3’07 Mobile Phone Main Display Shipments for First Time; Samsung SDI Falls to #2 with Sharp #3 (December 27, 2007)
  • DisplaySearch Report Reveals Emerging Trends for 16:9 Monitor and Notebook Panels (December 14, 2007)
  • Samsung Corning Precision Dominates Gen 7+ Areal Shipments in Q3’07 According to DisplaySearch (December 12, 2007)
  • DisplaySearch Indicates 23% of LCD TVs Outsourced in Q3’07; TPV and Proview are Top 2 OEMs (December 7, 2007)
  • DisplaySearch Reports TV Video Processor IC Shipments Up 28% Q/Q and 22% Y/Y in Q3’07 on Rapid Growth of TV Shipments in Europe and Asia (December 3, 2007)
  • Q3’07 OLED Display Revenues Disappoint as Samsung SDI’s AMOLED Program Is Slow to Reach Full Production (November 28, 2007)
  • Plasma Panel Shipments Rebound in Q3’07 to Establish New Record High (October 26, 2007)
  • DisplaySearch Launches North America Industrial Market (October 25, 2007)
  • Sharp, a Casualty of Motorola’s Mobile Phone Slump, Loses Market Share (October 4, 2007)
  • DisplaySearch Report Indicates TEL, ULVAC, AKT and Nikon will be the Top Four TFT LCD Array Equipment Companies in 2007 (September 19, 2007)
  • DisplaySearch Report Reveals Emerging Trends in Notebooks and LCD TV (September 17, 2007)
  • DisplaySearch Increases 2007 Notebook PC Forecast to 103 Million Units Due to Strong Demand; HP Maintains Top Position in Worldwide Notebook PC Shipments (September 12, 2007)
  • DisplaySearch Reports Q2’07 Flat Panel TV Share Surges Worldwide on Rapid LCD Growth; Samsung Still #1 in TV Units and Revenues (August 21, 2007)
  • Apple iPhone Margins Smaller than Reported, Says DisplaySearch (January 26, 2007)
  • DisplaySearch Announces Global Wide Aspect Notebook PC Shipments Hit New Record of 79% (November 21, 2006)
  • DisplaySearch Reports Plasma Panel Shipments Rose 47% in Q3’06 (October 30, 2006)
  • DisplaySearch Expects Global Flat Panel Display Revenues to Exceed $84B in 2006 on 13% Growth - TV Revenues Expected to Rise 60% (October 18, 2006)
  • DisplaySearch Releases Its Highly Anticipated TFT LCD Equipment Report Detailing the Fab Activity, Technology, Machine and Market Trends Driving $11.79 Billion of Revenue in 2006 (October 6, 2006)
  • DisplaySearch Reports Q2’06 Small/Medium Shipments of 435.4M Up 1% Q/Q and 28% Y/Y and Revenues of $5.0B Down 3% Q/Q and 2% Y/Y (September 25, 2006)
  • DisplaySearch Reports Q2’06 Mobile Phone Main Display Shipments of 275.3M, Flat Q/Q but Up 32% Y/Y (September 18, 2006)
  • DisplaySearch Offers Insights into the Rapidly Growing $6 Billion LTPS FPD Market (June 28, 2006)
  • DisplaySearch Updates 2006 OLED Technology Report, Lowers OLED Revenue Forecast to $4.6B in 2010 (June 8, 2006)
  • DisplaySearch Reports Global LCD TV Shipments Rise 135% in Q1: Sony Remains (May 24, 2006)
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