Commenting on the partnership, Elisa Caballero, developments of value for residential customers general manager of Telefónica España, said, "Our emocion portal brings the Web to consumers’ pockets. A great mobile search service is a crucial part of that experience; by integrating Yahoo!’s mobile search experience, we are ensuring our customers have all the information they need at their fingertips.”

"This is an important milestone as we extend our relationship with Telefónica and offer consumers across Spain with an engaging mobile search experience that enables them to discover their world and the world around them," said Rich Riley, senior vice president, Yahoo! Europe. “Together, Telefónica and Yahoo! are enhancing the mobile Internet experience for consumers, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers.”

“The expansion of Yahoo!’s mobile search partnership with Telefónica into Spain continues to demonstrate Yahoo!’s ability to provide highly personalized and localized mobile search experiences and further establishes its position as a leading mobile customer experience provider,” said Scott Ellison, IDC’s Vice President of Mobile and Wireless. “Building a significant European market presence is essential toward executing a successful mobile strategy.”

Telefónica España and Yahoo! will include sponsored search listings within the emocion portal. With a focus on creating the monetization engine for the Internet on mobile devices, Yahoo! helps advertisers reach their target audiences at a large scale and with greater impact.