NFB’s Waterlife Wins Activism category of the Annual South by Southwest Web Awards

Convio, Inc., a provider of on-demand constituent relationship management software and services to nonprofit organizations, applauds Waterlife as the 2010 SXSW Web Award winner in the Activism category. All Web Award winners were announced in a ceremony tonight as part of the SXSW Interactive Festival, a five day event that brings together the best minds and the brightest personalities of emerging technology. Convio was proud to be a supporting sponsor of this year’s SXSW Web Awards and the sponsor of the Activism Web Award.

Waterlife is an award-winning documentary by Kevin McMahon about the pollutants threatening the health of the Great Lakes. In 2009 the National Film Board of Canada approached web development and design company Jam3 Media to bring that story to life online. Based in Toronto, Canada, Jam3 is a collaborative interactive studio started by partners Mark McQuillan, Pablo Vio and Adrian Belina. The Waterlife site can be viewed at

“As the official sponsor of the 2010 Activism Award, Convio is proud to recognize Jam3 and the National Film Board of Canada for Waterlife, as an example of how organizations are embracing technology to move people,” said Sara Spivey, chief marketing officer of Convio. “We congratulate them for this as this year’s winner look forward to following their successes in the years to come.”

The SXSW Web Awards is a competition that recognizes the best new Web sites and celebrates those who are building tomorrow’s online trends. As a result of the growing presence nonprofit organizations are having in the interactive world, SXSW created the Activism Web Award category to recognize green and nonprofit websites that are striving to make the world a better place.

 [March 15, 2010]

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